Event Marketing Specialist (Healthcare)
- New York City
- Marketing
About Jaan Health: Chronic Health Management Platform for US
<h2><strong>Event Marketing Specialist (Healthcare, Hybrid, New York) </strong></h2> <h3><strong>Location: New York City</strong></h3> <h3><strong>Job Type: Full-Time, Hybrid/ minimum of 3 days a week in the office </strong></h3> <h3><strong>Job Reports To: Director of Marketing</strong></h3> <h3><strong>Salary Range: $70,000 - $80,000</strong></h3> <h3><strong>About Jaan Health/Phamily</strong></h3> <p>Jaan Health is a leading AI-based care management company serving healthcare providers. For nearly a decade, the company has leveraged its easy-to-use, proprietary technology to enable health systems, medical groups, and ACOs to deliver high-quality, high-ROI proactive care to hundreds of thousands of previously underserved patients.</p> <p>Phamily, the company's core technology platform, has transformed chronic disease management with clinically tested AI and easy-to-use technology that enables physicians and care teams to offer high-touch, individualized patient care that has been proven to reduce investment in extra labor and the overall cost of care. Phamily helps ensure healthcare providers are compensated fairly for providing high-quality care between office visits, while improving the lives of patients with chronic diseases. Learn more at phamily.com.</p> <h3><strong>Job-Role Description:</strong></h3> <p>As our Event Marketing Specialist, you’ll play a key role in driving Phamily’s growth within health systems and medical practices through impactful events, both in-person and virtual. You’ll help plan, execute, and optimize our event strategy to generate awareness, nurture relationships, and create meaningful engagement opportunities with healthcare decision-makers.</p> <p>Events are key touch points that enable us to deepen our relationship with our target audiences. You’ll understand our broader strategy and create in-person opportunities that facilitate meaningful engagement.</p> <p>You’ll collaborate across marketing, sales, customer success, and leadership to ensure every event—whether it’s a national trade show, regional dinner and roundtable, or webinar—delivers measurable business impact. This role is perfect for a detail-oriented marketer who thrives on logistics, creativity, and flawless execution.</p> <h3><strong>Key Responsibilities:</strong></h3> <ul> <li>Plan, coordinate, and execute Phamily’s B2B event calendar, including trade shows, conferences, webinars, sponsored events, and customer roundtables.</li> <li>Partner closely with sales and growth teams to define event goals, target audiences, and key success metrics (e.g., lead generation, pipeline acceleration, brand visibility).</li> <li>Own logistics end-to-end: registration, sponsorship negotiation, vendor management, booth setup, collateral, shipping, and travel coordination.</li> <li>Collaborate with content and creative teams to produce engaging event materials—booth messaging, presentations, handouts, and digital assets.</li> <li>Manage event communications (in partnership with our Demand Generation Manager) including pre- and post-event marketing campaigns, sales outreach, and lead follow-up workflows.</li> <li>Track and analyze event performance to measure ROI, surface insights, and continuously improve strategy and execution.</li> <li>Support virtual event programs such as webinars, workshops, and panel discussions that showcase Phamily’s thought leadership.</li> <li>Build and maintain relationships with event organizers, sponsors, and strategic partners across the healthcare industry.</li> <li>Help identify in-person event, digital event, and sponsorship opportunities that make sense for Phamily when evaluated against our target benchmarks for event marketing investment.</li> <li>Ensure brand consistency across all event touch points and experiences.</li> </ul> <h3><strong>Requirements:</strong></h3> <ul> <li>2–4 years of marketing or event coordination experience, ideally in B2B technology, SaaS, or healthcare.</li> <li>Strong project management and organizational skills with exceptional attention to detail, with comfort using Asana to build plans and Microsoft Excel to communicate financials.</li> <li>Excellent communication skills—written, verbal, and interpersonal.</li> <li>Experience managing vendors, budgets, and event logistics.</li> <li>Ability to work across teams, meet deadlines, and adapt to changing priorities.</li> <li>Comfort with CRM and marketing automation tools (e.g., HubSpot, Salesforce) and event platforms (e.g., Zoom, ON24, Cvent)</li> <li>Willingness to travel occasionally for industry events and team gatherings.</li> </ul> <h3><strong>Preferred Requirements:</strong></h3> <ul> <li><strong>Entrepreneurial DNA:</strong> A 'builder' mentality with the ability to operate effectively in high-ambiguity environments where processes may not be fully fleshed out.