About Jaan Health: Chronic Health Management Platform for US

<h2><strong>Content Marketing Manager (AI-Powered Content Engine)</strong></h2> <p><strong>Location:</strong> Manhattan, NYC </p> <p><strong>Job Type: </strong>Full-time: Hybrid - 3 days a week </p> <p><strong>Job reports to:</strong> Director of Strategic Growth </p> <p><strong>Salary Range: </strong>$110k-$125k anually FTE</p> <h2><strong>About Jaan Health/Phamily</strong></h2> <p>Jaan Health is a leading AI-based care management company serving healthcare providers. For nearly a decade, the company has leveraged its easy-to-use, proprietary technology to enable health systems, medical groups, and ACOs to deliver high-quality, high-ROI proactive care to hundreds of thousands of previously underserved patients.</p> <p><br>Phamily, the company's core technology platform, has transformed chronic disease management with clinically tested AI and easy-to-use technology that enables physicians and care teams to offer high-touch, individualized patient care that has been proven to reduce investment in extra labor and the overall cost of care. Phamily helps ensure healthcare providers are compensated fairly for providing high-quality care between office visits, while improving the lives of patients with chronic diseases. Learn more at phamily.com.</p> <h2><strong>Job/Role Description</strong></h2> <p>The Content Marketing Manager will play a critical role in shaping how Phamily communicates its value to healthcare leaders, providers, and partners. This role will own the content engine that translates complex healthcare topics, such as chronic and advanced primary care management, value-based care, and AI-enabled clinical workflows, into clear, compelling content that drives engagement, creates market demand, and ultimately contributes to building and accelerating our sales pipeline.</p> <p>Working closely with Marketing, Sales, and Product teams, the Content Marketing Manager will develop thought leadership and strategic content that supports the company’s go-to-market efforts. This includes producing articles, case studies, white papers, webinars, and campaign materials that highlight Phamily’s impact on patient outcomes, financial sustainability for providers, and provider success.</p> <p>This role is ideal for a strong storyteller who can connect healthcare innovation with real-world impact–using AI to accelerate that work. We are an AI company, and our expectation is that our AI-native teams operate at scale and speed without sacrificing quality or thoughtfulness. </p> <h2><strong>Key Responsibilities:</strong></h2> <p>Content Engine Operations: </p> <ul> <li>Own the end-to-end content production calendar.</li> <li>Use AI tools (Claude, etc.) to accelerate research, drafting, derivative content creation, and repurposing, maintaining editorial quality and brand voice.</li> <li>Build and refine repeatable workflows for turning a single hero asset into a full campaign.</li> <li>Manage the production pipeline in Asana from brief through publish, keeping the team on cadence.</li> </ul> <p>Thought Leadership &amp; Spokesperson Content</p> <ul> <li>Partner with C-suite and VP-level spokespeople (clinical, financial, operational leaders) to develop and refine POV-driven content.</li> <li>Prepare, conduct, and distill spokesperson working sessions into usable content frameworks.</li> <li>Ghostwrite or co-author thought leadership articles, video scripts, LinkedIn posts, and speaking abstracts.</li> <li>Support PR firm with content for earned media, bylines, and press materials. (Because media companies will not accept AI-generated content, you’ll still need strong traditional writing and storytelling skills.)</li> </ul> <p>Content Strategy &amp; Creation</p> <ul> <li>Partner cross-functionally to develop effective content mapped to health system buyer personas.</li> <li>Write and edit whitepapers, case studies, articles, video scripts, webinar content, and email sequences for B2B enterprise healthcare audiences.</li> <li>Ensure coverage across strategic themes, personas, and funnel stages. </li> </ul> <p>SEO, Website &amp; Distribution</p> <ul> <li>Own SEO/AEO/GEO strategy and execution.</li> <li>Partner with the web/creative team to maintain conversion-oriented site content. </li> <li>Collaborate with Demand Gen on content distribution, paid amplification, and nurture programs.</li> <li>Support sales and event collateral requirements. </li> </ul> <h2><strong>Requirements:</strong></h2> <ul> <li>5+ years of experience in content marketing in B2B enterprise healthcare, health tech, or a related field </li> <li>Demonstrated fluency using AI tools (e.g., Claude, ChatGPT, Jasper) as part of a content production workflow, not just for ideation, but for research, drafting, repurposing, and scaling content while maintaining editorial quality.